Digital Magazine

LinkedIn is the place to be in the B2B environment. What strategies help to increase the success of campaigns on LinkedIn? We have compiled a few best practices to increase the performance of LinkedIn campaigns.

XING or LinkedIn which do you prefer? If you're in the B2B marketing business there's no getting around these two platforms. However, two corporate networks also mean twice the work.

Everyone knows the typical questions "What are your plans for the future?", "What are your plans now?". I also had to deal with these questions. I admit, at first it wasn't that easy to answer them.

The marketing funnel is an important part of the marketing process. It describes the most direct journey that customers could take on their decision-making process. There is no universal version of the funnel but there are various explanations.

Digital marketing campaigns have been more present than ever in recent times. How can you use new reach in the long run? How can digital reach be combined with personal, physical communication?

Setze ein Zeichen und zwar online! Digital-Marketing ist jede Form von Marketing, die du online findest. Beim Marketing ging es schon immer um die Kontaktaufnahme mit der eigenen Zielgruppe am richtigen Ort und zur richtigen Zeit.

"We don't release a campaign in the summer, between July and August we take it easy." - We encounter these or similar phrases all too often in our day-to-day conversations with customers. Is that a good strategy though? Why is it worth taking advantage of the summer and running social media campaigns?