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LinkedIn campaign at the turn of the year
LinkedIn Best Practices
LinkedIn is the place to be in the B2B environment. What strategies help to increase the success of campaigns on LinkedIn? We have compiled a few best practices to increase the performance of LinkedIn campaigns.
Passion for Digital Sales
Thomas Braun slipped into the sales area by chance. After his degree in business informatics, other paths were actually planned. "But I really like this intensive sales process," said the sales expert.
LinkedIn vs. XING
XING or LinkedIn which do you prefer? If you're in the B2B marketing business there's no getting around these two platforms. However, two corporate networks also mean twice the work.
Everyone knows the typical questions "What are your plans for the future?", "What are your plans now?". I also had to deal with these questions. I admit, at first it wasn't that easy to answer them.
Target audience definition
A good target audience definition is the basis for every digital marketing strategy and successful campaign. However, a target audience is not a fixed group, depending on the given KPIs, the target audience should be adjusted.
Marketing- & Sales Funnel
The marketing funnel is an important part of the marketing process. It describes the most direct journey that customers could take on their decision-making process. There is no universal version of the funnel but there are various explanations.
Digital marketing campaigns have been more present than ever in recent times. How can you use new reach in the long run? How can digital reach be combined with personal, physical communication?
For a long time, the customer journey was purely a B2C topic. In B2B, no one cared which phases or touchpoints a potential customer went through. After all, marketing provided the leads through trade show appearances, lead campaigns, or telephone acquisition.
Setze ein Zeichen und zwar online! Digital-Marketing ist jede Form von Marketing, die du online findest. Beim Marketing ging es schon immer um die Kontaktaufnahme mit der eigenen Zielgruppe am richtigen Ort und zur richtigen Zeit.
LinkedIn during the summer
"We don't release a campaign in the summer, between July and August we take it easy." - We encounter these or similar phrases all too often in our day-to-day conversations with customers. Is that a good strategy though? Why is it worth taking advantage of the summer and running social media campaigns?
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