Marketing Developement Fund (MDF)
Campaign idea &
Monitoring & Reporting
Our services provide comprehensive budget management support for manufacturers' marketing campaigns. We develop customised marketing strategies and campaigns that comply with strict manufacturer guidelines. We also provide all the necessary information for the approval process.
Our early campaign monitoring allows for adjustments as needed, while our detailed reporting provides relevant KPIs and valuable optimisation recommendations. Our well-structured documentation facilitates a smooth budget refund process with manufacturers.
We offer our clients comprehensive support in the budget process for manufacturer campaigns in the marketing area. As part of this, we develop a well thought-out marketing strategy and associated activities, which are integrated into a marketing action plan in accordance with the manufacturer's guidelines. We provide all relevant information required for the quarterly approval application, including ROI analyses, campaign start and end dates, type of activities, designations and budget breakdowns. This approach ensures compliance with the manufacturer's guidelines and the greatest possible chance of participating in the marketing funds.
Campaign idea & content creation
Leads come first in marketing, especially manufacturers invest their marketing budgets primarily in new customer acquisition. Our company has extensive expertise in various marketing strategies, on the basis of which we develop customised campaign ideas with different communication channels for each of our partners. We rely on a flexible and individual approach to optimally meet the needs of each partner. It is of particular importance to us that the content created is based on the core data of the manufacturer information, but at the same time takes into account the unique selling propositions (USPs) of our partners. In addition, we develop suitable imagery to convey the message of the campaign in a comprehensible way.
The campaigns are designed according to the corporate design of our clients. In doing so, we draw on the marketing platforms and information of the manufacturers, which usually serve as a starting point. The campaigns are individually tailored to the manufacturer partners, with their benefit arguments and unique selling propositions serving as the basis. The aim is to ensure that the campaigns are not too manufacturer- or product-focused, but can be seamlessly integrated into our clients' other marketing activities. Nevertheless this approach, the essential requirements of the manufacturers are met to ensure implementation as a joint co-marketing campaign.
Monitoring & Reporting
Campaign monitoring is a high priority in our approach early on in the implementation phase. Our ability to adapt campaign content and messages at short notice is crucial to campaign success.
After the campaign is completed, we provide our clients with comprehensive reporting with all relevant KPIs, which provides detailed insights into the performance of the measures. In addition, we provide clients with far-reaching optimisation recommendations that can serve as a guide for future marketing campaigns.
At the end of each campaign, we provide our clients with carefully compiled documentation required for the claiming process. This enables our clients to easily enforce the budget refund of the submitted activities with the manufacturers. We provide the "Proof of Execution" in the required format. Our expertise in the manufacturers' claiming processes enables us to comprehensively prepare the documents and thus ensure a smooth claiming process with the manufacturer. We are very familiar with the manufacturers' deadlines for the proofs and act accordingly in a precise and efficient manner.
Ready to go? Let's talk!
You are interested in our services and want to start a collaboration? Feel free to contact us! We are ready to go.