manufacturer marketing
Marketing Developement Fund (MDF)
Our manufacturer campaigns
Our services in the MDF process
Step 1
Request
Step 2
Campaign idea &
Content Creation
Step 3
Campaign implementation
Step 4
Monitoring & Reporting
Step 5
Claiming
Our services offer comprehensive budget management support for manufacturers' marketing campaigns. We develop customised marketing strategies and promotions that comply with strict manufacturer guidelines. We also provide all the necessary information for the MDF approval process.
Our early campaign monitoring allows for adjustments as needed, while our detailed reporting provides relevant KPIs and valuable optimisation recommendations. Our well-structured documentation facilitates a smooth budget refund process with manufacturers.
Step 1
Request
We offer our clients comprehensive support in the budget process for manufacturer marketing campaigns. As part of this, we develop a well thought-out marketing strategy and associated activities, which are integrated into a marketing action plan in line with the manufacturer's guidelines. We provide all the relevant information required for the quarterly approval request, including ROI analyses, campaign start and end dates, activity types, names and budget breakdowns. This procedure ensures compliance with the manufacturer guidelines and the greatest possible chance of participating in the marketing funds.
Step 2
Campaign idea & content creation
Leads are the top priority in marketing, and manufacturers in particular invest their marketing budgets primarily in acquiring new customers. Our company has extensive expertise in various marketing strategies, on the basis of which we develop customised campaign ideas with different communication channels for each of our partners. We rely on a flexible and individual approach in order to optimally fulfil the needs of each partner. It is particularly important to us that the content created is based on the core data of the manufacturer information, but at the same time takes into account the unique selling points (USPs) of our partners. In addition, we develop a suitable visual language to convey the message of the campaign in an understandable way.
Step 3
Campaign implementation
The campaigns are designed according to the corporate design of our customers. We use the manufacturers' marketing platforms and information, which generally serve as a starting point. The campaigns are customised to the manufacturer partners, using their benefit arguments and unique selling points as a basis. The aim is to ensure that the campaigns are not too manufacturer- or product-focussed, but can be seamlessly integrated into our customers' other marketing activities. Despite this approach, the essential requirements of the manufacturers are met in order to ensure implementation as a joint co-marketing campaign.
Step 4
Monitoring & Reporting
Campaign monitoring plays a key role in our approach early on in the implementation phase. Our ability to adapt campaign content and messages at short notice is crucial to the success of the campaign.
After the campaign is completed, we provide our clients with comprehensive reporting with all relevant KPIs, which provides detailed insights into the performance of the measures. In addition, we provide clients with far-reaching optimisation recommendations that can serve as a guide for future marketing campaigns.
Step 5
Claiming
At the end of each campaign, we provide our clients with the carefully compiled documentation required for the claiming process. This ensures that our customers can easily enforce the budget reimbursement of the activities submitted to the manufacturers. We provide the ‘Proof of Execution’ in the required format. Our expertise in the manufacturers' claiming processes enables us to prepare the documents comprehensively and thus ensure a smooth claiming process with the manufacturer. We are very familiar with the manufacturers' deadlines for the proof of execution and act precisely and efficiently accordingly.
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solution sales AG
Im Moosacker 24
CH-9450 Altstätten (SG)
About solution sales
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