Focus on Videos and post frequently. You don't have to be Steven Spielberg - the main thing is that your content is seen! Videos are becoming increasingly important, even on LinkedIn. Just give it a try!

Find popular groups within your industry. Active members know best where your target persona hangs out online. After all, you want to address people who are potentially interested in you and your content.

Use Objective-Based Advertising strategies. This new feature on LinkedIn is already showing very effective results.

Try out LinkedIn's Retargetingfunctions (this is possible both paid and organically). This allows you to retarget people who may already know or have seen you.

Partner with influential people on LinkedIn or share their content.