#Tipps & Tricks: LinkedIn SEO

Digital Magazine

#Tips & Tricks: LinkedIn SEO

How can I optimize the ranking of a company profile on LinkedIn? #LinkedIn SEO

LinkedIn company profiles also rank, like any website or social network in the SERPs (Seach Engine Result Pages). Google processes an estimated 3.5 billion search requests per day. But how can you influence the SEO results?

LinkedIn has become a search engine!

Understand LinkedIn SEO #HowTo

LinkedIn SEO is different from traditional SEO. The keywords that users enter to find services and businesses on LinkedIn are not always the same as those that users enter in Google.

That's because the average user doesn't think of LinkedIn as a search engine. They use it as it is intended - as a social media platform - and therefore they use short names that correspond to users' job titles.

Implement LinkedIn SEO #GetStarted

With the following elements on the LinkedIn company profile, the SEO ranking results can be improved. #Optimisation

keywords

Use in the descriptions on your LinkedIn company profile keywords. These can be terms from the existing keyword research on blogging activities. Alternatively, you can use the LinkedIn search function for keyword research. Use LinkedIn's search box to search for the broadest term that applies to your business. LinkedIn will then automatically show you a list of the best results for this term in your network.

Backlinks

Add your website URL to your company profile on LinkedIn and also add more links to your posts e.g. links to your career page. Many posts on LinkedIn are incorrectly linked or not linked at all - this leads to a loss of websites traffic as well as SEO.

Relevant posts and articles

Share company executives' blog posts that have appeared on LinkedIn or other sites. Consider the frequency - it should match the usual interaction of the target audience.

A fully completed profile

Be sure to include relevant career information for potential applicants and a meaningful "About Us" section that highlights aspects such as the company's mission, values and of course, what you have to offer.

Group activities

Search for industry-specific groups, professional development groups, and local groups in your area and participate in discussions. Provide valuable information during these discussions.

Pictures

Add high-quality images to your profile that showcase your products, company culture and mission. Make sure that the logo and cover image are always up to date.