Digital Magazine
not just Souvenirs
Merchandise as an extension
to successful marketing campaigns
Giveaways can be an important part of creative digital and event campaigns.
It is more than just a logo on a T-shirt or a mug – merchandising is a creative extension of a campaign and reflects the visual language, the theme or the message of the overarching digital campaign in the best case.
Through parallels between the event, digital and direct mailing campaign, companies remain in the memory of (potential) customers and thus strengthen loyalty.
At solution sales, we have had exactly this experience in various campaigns for our customers and try to find suitable articles for every occasion, every idea, every campaign message and every budget.
We consider the following points to be particularly important when choosing the right merchandise item:
Premium quality (high-quality and well-manufactured materials) is essential to convey a positive brand image and ensure customer satisfaction.
Innovation attracts the attention of consumers and increases interest in the brand. Technical products (e.g. waterproof speakers) are particularly popular in our campaigns for the IT sector.
Sustainability and regionality are important to demonstrate environmental awareness and support local communities. The majority of the products we recommend are produced in the DACH region and made from recycled or reusable materials.
Offer added value through practical functions (e.g. a mini fan that fits in a backpack), unique design (which can be found in LinkedIn posts or campaign assets) or emotional connection (e.g. the memory of an exciting event).
Examples of creative merchandising articles
Some cool items that we were able to organise for our customers were, for example:
- High-quality, embroidered jackets with matching shirts that give the team a uniform and weatherproof appearance.
- Isolated coffee mug (reusable) from sustainable production keep recipients awake during long meetings.
- Swiss-made sweets sweeten the working day.
- Safety lights for an optimum overview of security issues.
- And for us, as experts in growth and in line with our Future Proof Initiative - under which we plant trees to offset the carbon footprint of our events: Seed confetti.
The road to success with merchandising
We offer the opportunity to deepen brand experiences, by presenting our customers with a variety of skilfully placed products and ideas. These are coordinated with the ongoing digital campaigns and/or the upcoming event in order to offer a consistent image, to remain in the memory of (potential) customers and thus to increase the brand awareness.
Would you also like to get started with merchandise as an add-on to your digital or event campaign - but you don't have the right contact person? Get in touch with us! We look forward to exciting projects. ✨
solution sales AG
Im Moosacker 24
CH-9450 Altstätten (SG)
About solution sales
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